A hillside Italian town of stone and stucco houses with terracotta roofs in golden evening light

Renovating Italy, One Property at a Time

€104.5 Billion Was Spent on Home Renovations in Italy. How Much of It Was Yours?

Get your products in front of homeowners, international home buyers and contractors spending it.

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€104.5B

Spent on home renovations and new construction in Italy.

79.6%

Of that spend went into renovating or remodeling.

766,757

Homes bought and sold in Italy in the past year.

35.6M

Homes in Italy. 9.6 million vacant or abandoned.

Sources: ANCE 2025, Agenzia delle Entrate 2025, ISTAT 2023. Of the €104.5 billion, €83.2 billion was spent on renovation and remodeling and €21.3 billion on new construction.

Start Here

The Restoration Your Brand Can Be Part Of

If you supply, distribute, manufacture or sell building products, tools, equipment or furnishings, this is what it is and exactly how it benefits your company.

Turn sound on.

The First Project

A Four Story Property Built Into a Hillside

Ten minutes from the sea. Sea views on one side, mountains on the other, and a balcony on every level. Rebuilt outside in authentic Italian style, then finished with landscaping and an infinity pool.

Rendering of the finished property, front elevation and right side — **Front and Right Side**Rendering. The view from the street.

Rendering, front and left side of the property — **Front and Left Side**Rendering. The driveway side, looking toward the mountains.

Rendering, rear and left side of the property — **Rear and Left Side**Rendering. A balcony on every level.

Top Floor

Open Shell, Built Out into 1 Large Residence

Third Floor

Complete Gut and Remodel into 1 Large Residence

Second Floor

Blank Canvas Becomes 2 Brand-New Units

Ground Floor

Private Garage, Rare in Italy, Plus 1 Brand New Living Unit

Residences

Kitchens

Bathrooms

Sets of Finishes

Five residences, each with its own design and its own look. Room for your products in every one of them.

The coastline and the sea seen from the property — Breathtaking sea and mountain views, ten minutes from the beach and the warm Mediterranean waters.

Filming Starts

January 2027

Day one, on camera

First Episodes Air

February 2027

Founding Partners are in from episode one

Then

The Next Property

This is the first of many

Founding Partners

What Your Company Receives

A full year of renovating and building, filmed every day from day one. Your products are not on screen for a moment. They are part of the story from the very first episode.

Your Products On CameraSpecified, installed and named out loud, filmed in detail as they go in. Every surface, inside and out.

Every Minute of FootageAll of the raw video of your products, plus the finished edited videos. Marketing assets your company owns and uses for years.

Step by Step How-To VideosStand-alone videos showing your product being installed, why it was chosen for the job, and close-ups of the craftsmanship.

The Property As Your StudioYour team, representatives, dealers and contractors can come on site and film their own demos, walkthroughs and social content.

Follow-Up Footage For YearsOne, two, three and five years later, showing how your product holds up to real weather and everyday wear and tear.

Two Markets At OnceItalians renovating their own homes, and the growing number of international buyers who often spend more on the renovation than the home.

Who Is Behind It

100+ Renovations Before This One

Meet Marty Stewart. He's renovated and sold 30+ properties in the U.S. and transformed 100+ client homes. Then he spent the years since building and marketing brands online. Digital real estate, so to speak. Renovation Italy brings both of those together.

Partner With Us

Everything a Partner Receives, in One Document

The property, the plan, the schedule, and exactly what your company gets.

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